Articles
What we think,
and why.
Each article takes a position on AI and business. Each fact has a link to its source, so you can check it.
4 minute read
Americans dislike AI commercials. A small firm should make one anyway.
Gallup found that 62% of Americans object to AI-made people in ads. We built an ad like that for a law startup. Here is why we would do it again.
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5 minute read
How much does AI cost? Ask what one finished task costs.
AI prices fell again this fall, and bills still go up. The price per token is the wrong number for a business owner. Ask a vendor what one finished task costs.
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5 minute read
When a vendor says "AI-powered", ask for the measurement.
Three firms agreed to pay $930,000 after the FTC said they sold small businesses an AI marketing service that did not do what they claimed. Ask a vendor for proof before you buy.
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5 minute read
Your staff already use AI at work. Train them before you buy software.
Gallup says 52% of American workers use AI on the job, and one in five do not know their company's position on it. The first AI spending should go to training and one page of rules.
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